BF Goodrich has a lot of history behind it, which is reflected in its tire design. Initially founded by Benjamin Franklin Goodrich in 1870, the company has seen its share of ups and downs over the years. Yet, one thing remains certain - their tires are still of the highest quality. Recent tech advancements have made Goodrich tires comfortable and durable, outlasting many other major competitors. We should expect that dedication to innovation from the company responsible for the first radial tires manufactured in the United States. The company continues to push the envelope in its offerings to clients. Recently, BF Goodrich was awarded the Silver Stevie award in the 2021 American Business Awards. They've invested heavily into technology, launching a new app that would help consumers find off-road trails that they can explore. While their primary market is off-roaders who own light trucks and SUVs, they also manufacture superior passenger vehicle tires. Using the same technology in their off-road models, these tires give consistently high performance. The Goodrich name has cultivated quite a following over the years, but the tire hasn't stayed stagnant in all this time. With each new tire they release, the company pushes the envelope for what comfort and style in a tire should be.