Chosen for use as Original Equipment (OE) on the Toyota Corolla S as well as other cars, the FR740 is an all season high performance tire that delivers powerful traction, stable ride quality, and excellent cornering performance. Furthermore, the FR740 ensures premium comfort levels for a sturdy, confident ride on your sports car, performance sedans, and sports coupes.

The FR740 is formulated with an all season rubber tread compound that ensures reliable dry traction and exceptionally even wear. UNI-T technology provides resilient handling, enhanced steering responsiveness and minimal wear. This tire features a wide footprint that bolsters traction and grip. Circumferential grooves further improve wet grip by minimizing hydroplaning risks while wide flow-through grooves inside the tread further combat hydroplaning possibilities. Internal steel belts offers additional driving force for extended service life.

Firestone is a brand imprint of Bridgestone Tires. In the early days of the company's history, in 1900, it focused primarily on passenger tire manufacture. The company is famous for inventing the world's first non-skid tread. The innovation and pioneering spirit that went into this innovation is seen today in Firestone's tires, although their focus has changed somewhat. Today's Firestone tires cover a wide range of products but put a lot of emphasis on their performance tires. Cutting-edge technology has enabled the company to develop several parallel lines of tires alongside their parent company Bridgestone that do well among buyers. Firestone has a reputation for developing tires that are durable and dependable. Optimized tire structure and tread allow for better fuel consumption on the road. The company's dedication to racing tires carries over into its passenger production line. Everyday drivers can experience the technological advances that the company has made in their daily lives. Never before has a company married the performance aspect of their research and development like Firestone. Their value proposition is a unique one in this slice of the market. While they're still a subsidiary of another company, the tires stand out as impressive on their own.